Return Policy Generator
Generate a clear, customer-friendly return policy for your store or marketplace.
What Makes a Good Return Policy
- Length of window — 30 days is the default. 60–90 days is a real conversion booster for premium brands.
- Condition required — “unused, original packaging” is strictest; “like-new” is friendlier.
- Shipping cost — free returns reduce cart abandonment but cut margin. Splitting the cost is a sensible middle ground.
- Restocking fee — 10–25% is common for opened or custom-fit items. Must be disclosed pre-purchase.
- Exceptions — hygiene products, perishables, custom or final-sale items.
Best practices
- Make the policy reachable in two clicks from product pages and checkout.
- Include a return shipping label or self-serve return portal where possible.
- Acknowledge legally mandated rights (EU/UK 14-day withdrawal, Australian consumer guarantees) explicitly.
- Pair this with a separate, equally clear refund policy.
Frequently Asked Questions
Most consumer-protection laws (and every major e-commerce platform) require sellers of physical goods to publish a return policy. A clearly posted policy also reduces chargebacks and customer-support time.
30 days is the most common, 14 days is acceptable for low-margin or perishable goods, and 60–90 days is a strong differentiator for premium brands.
It depends on the reason. For defects or shipping errors, the seller almost always pays. For change-of-mind returns, splitting cost is most common.
Yes, restocking fees of 10–25% are common for opened, large, or custom-fit items. Disclose the fee and its conditions before purchase.
No. This generator produces a clear starting draft based on common practice. Consult counsel for regulated products or high-value transactions.