Which schema types generate rich results in Google?

Google supports rich results for many schema types including Article (news carousels), Product (price and availability), FAQPage (expandable Q&A), HowTo (step-by-step), Recipe (cooking cards), Event (event listings), LocalBusiness (knowledge panels), and Organization (company info). Each type has specific required and recommended properties.

How do I test my structured data?

Use Google's Rich Results Test (search.google.com/test/rich-results) to validate your JSON-LD and see if it qualifies for rich results. The Schema.org Validator (validator.schema.org) checks general schema.org compliance. Both tools provide detailed error messages for missing or invalid properties.

📊 Schema / JSON-LD Generator

Q: What is JSON-LD structured data?

JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data markup. It's a script block added to a page's HTML that describes the content using schema.org vocabulary, enabling rich results like star ratings, FAQ dropdowns, recipe cards, and event listings in search results.

Generate valid structured data markup for Google rich results. Select a schema type and fill in the fields.

Select Schema Type

Headline *

Author Name *

Author URL

Date Published *

Date Modified

Image URL *

Publisher Name *

Publisher Logo URL

Description

Business Name *

Business Type

Street Address *

City *

State/Region

Postal Code

Country

Phone

Latitude

Longitude

Opening Hours

Price Range

Website URL

Image URL

Product Name *

Brand

Description *

SKU

Image URL

Price *

Currency

Availability

Rating (1-5)

Review Count

Questions & Answers

Question *

Answer *

Organization Name *

Website URL *

Logo URL

Contact Phone

Description

Social Profiles

Title *

Description

Total Time (ISO 8601)

Image URL

Steps

Step Name

Step Text *

Recipe Name *

Description

Image URL *

Prep Time

Cook Time

Yield

Author

Cuisine

Ingredients (one per line)

Instructions (one step per line)

Event Name *

Description

Start Date *

End Date

Location Name *

Location Address

Image URL

Event URL

Organizer Name

Attendance Mode

Name *

Job Title

URL

Image URL

Works For

Breadcrumb Items

Name *

URL *

Site Name *

URL *

Description

Search URL Template (for sitelinks search)

Video Name *

Description *

Thumbnail URL *

Content URL

Upload Date *

Duration (ISO 8601)

Embed URL

Generated JSON-LD

{}

What is JSON-LD Structured Data?

JSON-LD (JavaScript Object Notation for Linked Data) is the format recommended by Google for adding structured data to web pages. It uses the schema.org vocabulary to describe your content in a way search engines can understand, enabling rich results like star ratings, FAQ accordions, recipe cards, and event listings.

Supported Schema Types

Article — Blog posts, news articles, scholarly articles. Enables headline + thumbnail in search.
LocalBusiness — Physical businesses with addresses. Powers Google Maps knowledge panels.
Product — Products with price, availability, and reviews. Enables product rich snippets.
FAQPage — Frequently asked questions. Shows expandable Q&A directly in search results.
Organization — Companies and organizations. Powers knowledge graph entries and logo display.
Event — Events with dates and locations. Enables event listing rich results.
Recipe — Recipes with ingredients and instructions. Shows recipe cards with images and cooking times.
VideoObject — Videos with thumbnails and durations. Enables video rich snippets in search.

How to Add JSON-LD to Your Page

Copy the generated code and paste it inside a <script type="application/ld+json"> tag in your HTML <head> or <body>. You can have multiple JSON-LD blocks on the same page for different schema types.

📊 Schema / JSON-LD Generator

What is JSON-LD Structured Data?

Supported Schema Types

How to Add JSON-LD to Your Page

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